Real estate
WhatsApp follow-up for real estate leads, listings and visits
Real estate leads move quickly. A buyer may compare several agents in the same day, so the follow-up needs to be timely, relevant and easy for the agent to continue.
Listing alerts
Open house reminders
Budget segments
Cold lead reactivation
Segment by property intent
Use fields such as zone, budget, property type, transaction type and lead source. A buyer looking for a condo should not receive the same message as someone asking for commercial space.
Use campaigns for repeatable touchpoints
Listing alerts, open house reminders, price drops, document requests and post-visit follow-up are recurring moments that can be prepared as campaigns.
Let agents handle warm replies
Once a lead answers, the campaign should stop for that person. The agent can then send details, schedule visits or answer questions personally.
Move property leads before they go cold
Use Sender Studio to keep listing follow-up organized across active and old real estate leads.